MARKETING TIPS + EXAMPLES

Below you will find ideas for announcing the introduction of your partnership with Superfeet Rx, covering the addition of foot scanning technology, 3D printed custom orthotics, and Superfeet OTC orthotics to your healthcare facility.

Your clinic has a distinct advantage as a leader in your community, and you want the world to know! We recommend using as many internal and external promotional opportunities as possible. Need help with promotion? Contact us.

Program marketing from FYZICAL

Marketing assets are available through FYZICAL Portal, hosted by FYZICAL partner Clayton Kendall. Once logged in, enter “Superfeet” into the search bar to locate Superfeet-branded shirt buttons for your staff as well as rack cards to display inside your clinic. Superfeet shirt buttons are sold in packs of five for $2.10 and rack cards are sold in packs of 25 for $6.50.

Superfeet lobby-loop videos can be found by visiting FYZICAL College. Once logged in, navigate to FYZICAL Library > Strategic Partners > Additional Partner information and Documents > Wellness Wall & Lobby videos > Lobby videos > Partner Videos. Here you will be able to download the multiple Superfeet videos to be used in your clinic.

Make sure to periodically check FYZICAL Portal for any updated branded assets.

Webpage on your FYZICAL website

Be sure to reach out to web@fyzical.com to add orthotic therapy to your FYZICAL website services.

Internal Promotion

Update your clinic website to include orthotic therapy services
Place a temporary announcement on your homepage
Run lobby loop video
Use point-of-purchase collateral provided by FYZICAL (buttons and rack cards) and Superfeet Rx (ordering information here)
Send an email blast (sample blasts here)
Create social media posts (sample content here)
Write a blog post (sample content here)

External Promotion

Place an ad in your local community paper or on community websites
Consider paid social advertising
Send a press release to that local community paper and any local radio station. They may want to run a story on your clinic! (sample release here)
Send the same press release to any and all health bloggers in your community (patients, friends, family, neighbors)